Research

EV Connect is a small Swedish company that works with charging equipment for electric vehicles. They have a nice navigation on their website, but for someone without a keen interest in charging equipment, it can be a bit difficult to find the right product.

As a small company, they would also benefit from being more personable.

When we conducted research and reviewed EV Connect's site with usability tests, we concluded the following:

• Rework icons to make them more credible.

• Add a test to help customers find the right product faster without having to call.

• Highlight certain cables that should be emphasized with labels such as "best price," "most popular," "extra feature," etc.