CASE
STUDY
plant marketplace app
Plant shopping app allows customers to discover the best plants for both their gardens and indoor spaces, while providing expert tips on planting and care. Customers can easily order plants for home delivery, and clearly see which plants are available for pick-up and which can be shipped directly to their door.
01
Background story and goals
As avid plant enthusiasts with our own gardens, we understand the joy of adding new plants to our collections. However, with our busy schedules, we often prefer the convenience of ordering plants online. Unfortunately, our experiences with many plant shop websites have been frustrating and time-consuming. This project was born out of our shared desire to improve the user experience for fellow plant lovers. By evaluating and redesigning the website, we aimed to create a more intuitive and efficient platform for purchasing plants, making it easier for customers to find what they need and complete their orders without unnecessary hassle.
02
Project timeline
03
Pitfalls and possible solutions
Problems:
Unclear information when seedlings are not available for purchase or not possible to ship to the customer.
Unclear and inefficient interface, the amount of information feels overwhelming when it is not relevant.
It is difficult to understand when and why participation in the process takes so long
The chat is difficult to use and loads information slowly, creating frustration.
Solutions:
Make the product charts more intuitive so that the user can easily see when and how participation is possible.
Create a more logical navigation structure that simplifies the user experience.
Personalized and enhanced chat feature: Make chat more personal and responsive
04
Research- Qualitative and Quantitative
Research: We have based our work on both qualitative and quantitative research. The qualitative research includes our user tests, while the quantitative research includes, among other things, the interviews we conducted. In this case, we interviewed 29 people.
05
Usability tests
During the usability test, it was found that the biggest challenge the user faced was identifying which plants were available for home delivery. They missed a simple way to add items to the shopping cart. They also preferred a cleaner landing page with a deeper structure.
06
Empathy map
07
User flow
Product selection and customization:
The user adds products to the shopping cart with a simple click and can immediately see availability.
Throughout the flow, the user is guided via clear icons or a chat function.
Chat function: Can be used to get quick answers to questions or get help with orders.
Checkout and delivery:
The user proceeds to the checkout to select the payment method and delivery options.
Information about the delivery date and any shipping costs is clearly displayed.
Post-purchase experience:
After ordering, an order confirmation is sent via email
08
Style guide
Hues of green
For many people, the colour green means nature and brings to mind lush grass, trees, and forests. Green is often described as refreshing and tranquil. The colour green can positively affect thinking, relationships, and physical health. Green is also thought to relieve stress and help heal.
Libre Baskerville
The contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a more vertical position. The curved strokes are more circular in shape, and the characters became more regular.
09
Start and inspiration
The user starts on the app’s home page or inspiration section.
This presents popular products, news (such as seasonal seeds), and gardening tips.
The user can scroll, browse categories, or read guides, such as how to grow dahlias or herbs.
Product chart
PRODUCT EXPLORATION
The user adds products to the shopping cart with a simple click and can immediately see availability.
Filtering options: Filter by criteria such as colour, plant height, flowering time, or organic options..
Detailed Product chart
PRODUCT SELECTION
Each product is displayed with details such as:
Description (type, season, and care instructions).
Delivery times and stock availability.
Filtering options: Filter by criteria such as color, plant height, flowering time, or organic options.
Cart screen
CHECK OUT AND DELIVERY
The user proceeds to the checkout to select the payment method and delivery options.
Information about the delivery date and any shipping costs is clearly displayed.
Post-purchase experience with confirmation and follow-up after ordering, an order confirmation is sent via email.
Chat screen
User communication and guides
Throughout the flow, the user is guided via clear icons or a chat function.
Chat function can be used to get quick answers to questions or get help with orders.
